To activate the press to feature the manufacturer’s corporate and product news.
A yearly press relations plan directed at key journalists in the sector.
> Network of reporters already aware of the brand
> Handling methods suited to both B2B and B2C targets
> Organization of direct meetings with management
The HVAC world is one of ongoing change. Let it be said that the stakes are sky-high: meeting an ever-increasing demand, developing higher performance products with less environmental impact. Every year, Toshiba updates part of its product range, with sales launches that we bring to the attention of specialized reporters from the HVAC trade press along with installers and private individuals.
HVAC stakeholders gather every year at big trade shows like Milan’s Mostar Convegno Expoconfiort or Interclima in Paris. These are strategic encounters for communicating with reporters, who take advantage of the occasion to seek out the brands along with their innovations and their directors. Toshiba privileges a one-to-one format for meetings, thereby reinforcing the personal link and fostering more relaxed exchanges.
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