ToshibaHVAC press plan


To activate the press to feature the manufacturer’s corporate and product news.


A yearly press relations plan directed at key journalists in the sector.

Our strengths in this project

> Network of reporters already aware of the brand

> Handling methods suited to both B2B and B2C targets

> Organization of direct meetings with management

What profiles ?
> Press officer to create and maintain links with journalists
> Media assistant to provide organizational support.

A leading manufacturer of HVAC solutions

The group’s history dates back to 1875 in Japan, although it wasn’t until the 1950s that Toshiba fully committed to the HVAC market. The group was a forerunner who made real advances in its market with major innovations. Nowadays, Toshiba HVAC is one of the premier French brands in heat pumps for residential and office buildings.

Innovation at the core of a strategy

The HVAC world is one of ongoing change. Let it be said that the stakes are sky-high: meeting an ever-increasing demand, developing higher performance products with less environmental impact. Every year, Toshiba updates part of its product range, with sales launches that we bring to the attention of specialized reporters from the HVAC trade press along with installers and private individuals.

Encounters at the market’s major events

HVAC stakeholders gather every year at big trade shows like Milan’s Mostar Convegno Expoconfiort or Interclima in Paris. These are strategic encounters for communicating with reporters, who take advantage of the occasion to seek out the brands along with their innovations and their directors. Toshiba privileges a one-to-one format for meetings, thereby reinforcing the personal link and fostering more relaxed exchanges.

14 journalists received at Interclima
8M persons reached
77 featured articles in the trade press