LeborgneCommunity of pesticide-free gardeners

Mission

To establish the naturOvert® range as the benchmark in natural gardening!

Means

A “nature” ambience and a dedicated community through the social media window.

Our strengths in this project

> Creation of qualified, expert content (articles, photos, videos)

> Enlisting of thousands of qualified fans

> Ongoing exchange between the community and the brand.

What profiles?

> Graphic designer and illustrator to create a stand-out brand universe
> Content manager to source content from expert gardeners
> Social media manager to plan social media actions and implement tools to attract followers

> Community manager to make the brand’s voice heard by the fans

[VIDEO 1 : en mode code source, COPIER-COLLER le code html iframe de la vidéo au format carré]

[VIDEO 2 : en mode code source, COPIER-COLLER le code html iframe de la vidéo au format carré]

Leborgne commits to our planet's future

Since 1st January, 2017, the Energy Transition Act has prohibited the use of phytosanitary products by local authorities. This obligation was extended to private individuals in January, 2019. Besides adapting to the ban on chemicals in the garden, the tools in the naturOvert® range favour the cultivation and upkeep of soils that respect the natural balance of plants and micro-organisms! #permaculture #compostechallenge #moinsdarrosage #desherbagenaturel

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Gardeners unite

The social media have become channels for both amusement and information, and gardeners are no exception to this use. The Leborgne community is constantly developing. It offers its members regular advice, chat sessions on good gardening practices, and regular opportunities to win tools in contests.

Results

over 2,000,000 persons reached in a year

60,000 commitments/year

250 publications/year

Another textbook case

Ritchie Bros. · The second-hand market leader is committing to its French communities

The second-hand market leader is committing to its French communities Ritchie Bros.