To give a modern face to this family-run group specializing in hardwoods.
A brand territory where history meets excellence behind a modern face.
Peeking between the sawmill doors, we were immediately struck by the lines on view. Naturally flowing on the raw logs, they become dead straight after conversion. The logo clearly illustrates this paradox, representing the oak tree while evoking the manufactured products. The colour recalls that of the mature timber while underlining the elegance associated with the use of hardwood. In the iconography, the images remind us that timber is a history of humans, of a craftsmanship that mechanization cannot destroy.
The website offers visitors the opportunity to browse through the whole product catalogue, provides access to a host of technical resources and to original or iconic hardwood endeavours. We produce monthly articles and videos to showcase company news and to keep community interest high through newsletters and actions on LinkedIn and Facebook. The sales force have bought into these measures unconditionally after receiving training from us in the principles of social selling.
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