DEWALTPR plan for the world’s most powerful range of cordless tools!


To implement the press launch of the FlexVolt tool range.


Yearly launch press plan and press trip to Barcelona.

Our strengths in this project

> Consolidated network of professional reporters
> Long term launch strategy.

What profiles?

> Press officer to create and maintain links with press reporters
> Media assistant to provide organizational support.

Exclusive worldwide launch

As a brand in the Stanley-Black & Decker group, DEWALT has carved itself a worldwide reputation with its design, manufacture, and commercialization of tough portable electric tools for the construction industry. The launch of the XR Flexvolt platform represents a major advance in the tool sector as it promises a 100% cordless work site, even for heavy duty tools such as stationary plant and hammers.

An RP plan phased over 2 years

The European launch of this new technology took place at Barcelona FC’s iconic Camp Nou football stadium. Tens of product launches on the French market followed. Among them were stationary tools, circular saws, grinders, SDS-Plus and SDS-Max hammers, an on-site concrete mixer—all from a range specially developed for garden and landscaping professionals.

1 range launch press file
7 product launch press releases
15,000k persons reached
over 90 featured articles